Much has been said about how to define graphic design in a multimedia age. These definitions range from the endearingly misguided (“anything with type”) to the baldly mercantile (“anything done for a client”) to the confounding and recondite (we’ll skip those). No one quite agrees. Yet there are serious, practical implications to the question, as well as theoretical ones. As Jens Gelhaar of Brand New School warned, “If graphic design continues to define itself so narrowly, it will remain the client-serving stepchild of the visual arts.”
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