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THE DESIGN 100 ANNUAL

Q&A WITH CHIP KIDD

As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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Insight

A critical look at design and how well it's working (or not), from product to print to film to web, and beyond.

		Class for Mass: Herman Miller Rolls Out Office Chairs at Costco March/April 2009 V25N2 At Herman Miller, the "Everybody Deserves a Good Chair" philosophy is truer now than ever.

		Site of What’s to Come September/October 2008 V24N5 The Art & Science Behind natgeochannel.com

		Plays of Light July/August 2008 V24N4 Sports imagery summons associations with glossy, dimensional text & a blocky feel—a ubiquitous look we've grown to accept. Trollbäck + Company shatters the norm with its ESPNEWS rebrand.

		Insight: The Branding of Butterfield's May/June 2008 V24N3 Established in 1915, New York City's Butterfield Market had a reputation but not a brand. Mucca Design created a new identity to help the business grow while staying true to its heritage.

		Insight: Branding for Communities March/April 2008 V24N2 At the Blanton Museum of Art, art is more than images on a wall. Instead, it's an experience with the power to change people … and the city the museum calls home.

		A Grand Old Time with the G.O.P. November/December 2007 V23N6 A new card deck's design helps tickle your funny bone at the expense of Republican luminaries.

		Strength in Storytelling September/October 2007 V23N5 A fundraising site's design takes a backseat to powerful stories of small-business owners.

		Stranger Than Fiction July/August 2007 V23N4 A booklet for a play in Turkey combines facts and theatrics, giving the audience a compelling reason to learn more about the country's past.

		Story and Character in Type May/June 2007 V23N3 The Houston-based firm Rigsby Hull doesn't have easy access to the big, sexy clients. The work doesn’t challenge convention or jump up and down screaming Look At Me. It’s just really good, time after time. And a large part of this is due to superb typography.

		Wit As a Way of Business Nov/Dec 2006 V22N6 While every design firm uses wit sometimes, Brandever in Vancouver, B.C., has built its entire practice on creating distinctive brands through wit.

		The Best Use of the Web Sept/Oct 2006 V22N5 What makes this site great isn’t just its attractive, effective design. It’s the fact that it exploits the power of the web to bring people together in meaningful ways.

		Management Fad or Seismic Change? July/August 2006 V22N4 These handsome, minimalist posters are not what you’d expect to see from internal communications at an international consulting firm. But sensitive design is the least interesting part of the story. The attitude shift behind it is much more powerful.

		Thinking Wrong About Design: Unboundary May/June 2006 V22N3 We’ve seen plenty of “flexible identities” in recent years, so the unboundary system isn’t doing anything new. What makes it interesting is what it says about the design firm it represents—and what that says about the design industry.

		Every Design Tells A Story January/February 2006 V22N1 All student portfolios present a gallery of work. This one presents the work as a book, with explanatory text in a well-paced, editorial design that creates a personal brand for the graduate.

		Propaganda in the Echo Chamber Nov/Dec 2005 V21N6 “Who Dies For Bush Lies” is hosted by the committee to help unsell the war. As the title suggests, the site presents unabashed propaganda. Will it change anyone’s mind?

		An exciting job with great benefits—if you live Sept/Oct 2005 V21N5 The Marine Corps’ highly sophisticated recruiting site uses best practices in branding, communication, and design to make emotional connections with its intended audience.

		Tired Hands and Bloody Knuckles July/August 2005 V21N4 Now that we’re all foodies, spaghetti is called pasta, and no self-respecting cook serves anything but freshly grated parmesan with the farfalle and scampi, you’d think product designers could get a simple cheese grater right.

		In The Service of History May/June 2005 V21N3 In a website for one of the most searing documentaries ever made, designers at The Chopping Block, in New York, created an immersive, emotional experience.