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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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STEP’s Emerging Talents for 2009: Global, Authentic, Transformative (cont'd)

2008 | T-SHIRT GRAPHICS | CLIENT: FENIX ATHLETICO CLOTHING COMPANY

Emerging Talent No. 17: Pawel Piotr Przybl
“The fact that I live in Poland obviously has a significant effect on my work,” says Pawel Piotr Przybl. “It may seem odd, but I come from a generation that was raised during the time when Poland was a very empty place. … All the things people dreamt about practically did not exist. The only thing left was self-initiative.”

Przybl has plenty of initiative, with his hands in a number of creative pursuits. Based in Warsaw, he is an architect, graphic designer, motion designer, movie director, editor and entrepreneur. This multidisciplinary skill set has been expressed in a number of collaborative enterprises. With friends, he set up two independent publications for young people, then moved into the television industry and created a music channel. Eventually Przybl established his own clothing company, Fenix Athletico, for which he has garnered Polish design awards. Working as a designer/director—including a stint as senior art director at Leo Burnett Warsaw—he now practices under the studio name Siedemzero and is currently engaged in projects with MTV Music Television Polska and Europe. His clients have included Philip Morris, Knorr Poland food products, Wodka Wyborowa vodka, mobile communications company Motorola, Kayax Records and Nokia Poland mobile telecommunications.

Living and working under a communist government impacted creativity, resulting in a long history of politically charged graphic design and illustration in Poland. “During the communist times, when the regime was at its harshest stage, there existed a parallel stream of independent design,” explains Przybl. “By this I mean artistic posters, product design, logotypes for various institutions, etc. Currently the young generation of designers [is] independent from politics. I personally do not like politics at all, therefore it does not affect my work.”

What does affect Przybl’s work is his background in diverse creative experiences. “First of all I am an architect,” he says, “and I hold a diploma in ‘hand-drawing.’ I do not focus on one thing. I have an open mind with regards to many fields. This allows me to get better results in the design process.” From Przybl’s point of view comes universally intriguing work. “His motion work combines great style with a sense of humor and excellent timing,” notes writer/designer/illustrator Stefan G. Bucher. “It’s that simple, really. I think he makes cool mini-films in his motion work. Plus, how can you not love a guy who makes cardboard robots?”
www.siedemzero.com | fenixatl.com

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