In the beginning was
Logos, the Word, representing both
the imminence of meaning and its source. Every written
word, though, is made up of letters and is dependent on
them. Words have the power to evoke emotion and effect
change, and at the heart of that power is a mystery in the
form of letters.
Letters are at the same time artifacts and symbols, representational
and allusive, expressed in the stylized forms we know as
type. The conventions of type in any language or script may seem
arbitrary, but they arise from both social agreements and primal
artistic impulses. The dialectic between shared understanding
based on social conventions and the subterranean impulses of creativity
means that in the hands of a master, type’s ability to support
human communication is virtually unlimited.
Each year we focus an issue of STEP on the subject of type.
While it’s easy to get caught up in the latest fonts or the tools
we use to access and manipulate them, that’s not all this issue is
about. As Allan Haley, who guest-edited this issue’s special type
section, points out in his introduction on page 71, type’s diversity
is among its enduring attractions. So it’s only fitting that in the
articles about type that follow, the full range of human cultures,
moods and technologies is explored with all the scrutiny and joy
the subject deserves.
Our coverage begins with a trip to Type Camp, the innovative
and immersive sessions for type-crazed design professionals conceived
by Dr. Shelley Gruendler. Read her tale of how Type Camp
came about and what the future holds for it on page 72. On page
78, Jane Jolkovski portrays the special relationship between letterpress
and type in the context of three artists’ careers. Next we
turn to a global view of type in two articles: Rathna Ramanathan
explores the typography of Indian wedding invitations on page 84,
and Tamye Riggs reveals the ebullient state of type design in Latin
America on page 90.
Software and fonts are important, and two articles in our type
coverage delve into them. On page 96, Ilene Strizver shares seven
underutilized typographic capabilities of InDesign CS3. And Dr.
Hermann Püterschein, the Sweeney Todd of typography, wields
his bloody Bézier in his annual foray into font reviews on page 100.
Gail Anderson has made her mark in design more than once—first at Rolling Stone and now with SpotCo, the New York firm
responsible for the graphics of so many Broadway shows. Allan
Haley’s profile of her on page 106 shows how an abiding love of
type has animated her career and continues to enliven her work.
Above all, type is for telling stories, and in this issue we are
thrilled to present articles by two of the finest writers working
in the field of design journalism. Matt Porter’s profile of
Jacki McCarthy and Mark Kaufman, “Wish You Were Here” on
page 52, portrays this Seattle design duo with wit, eloquence and
uncommon sensitivity. And on page 60, we feature for the first
time Natalia Ilyin, author of Chasing the Perfect, a remarkable book
about her life with and without Modernism. In “Man in the Irony
Mask” she muses on a subject of great importance: whether the
ironic stance of designers and others in the creative arts is contributing
to the violence and dehumanization so prevalent in contemporary
culture.
For whatever virtues this issue may possess, we are indebted
to its writers and especially to Allan Haley—esteemed ally, valued
contributor and our guiding light to the sometimes-obscure world
of type—and Gail Anderson and SpotCo, who designed this issue’s
exquisitely lettered cover.