Domtar is highlighting its
commitment to the environment
with a new series of
green swatchbooks. “All Domtar
text, cover and writing
grades are part of the Domtar
EarthChoice family of papers,
the most extensive line of
high-quality, socially and environmentally
responsible papers,”
says the paper company.
“FSC-certified and internationally
recognized by some of
the most respected environmental
organizations, Domtar
EarthChoice is the responsible
paper choice, ensuring users
the integrity of chain of custody
from forest to market.”
Domtar, www.domtar.com
FiberMark has a new recycled paper option. Reprise Cover
is made from 100-percent recycled fiber, including 30-percent
post-consumer waste. It’s FSC certified, and comes in “a palette
of nine nature-inspired colors.” Reprise cover comes in a standard
cover weight and a 25-pt. heavy weight.
“It is well suited to decorating by foil stamp and silkscreen, and readily accepts die cutting,
scoring and folding, with good hinge characteristics,” says FiberMark Product Marketing
manager Phyllis Custer. “Reprise combines natural beauty with earth-friendly
appeal for a range of design applications, including annual report and brochure covers,
document and report covers, pocket portfolios, invitations and a range of marketing collateral.”
FiberMark, www.fibermark.com
This year,
xpedx was awarded both Sustainable
Forestry Initiative (SFI) and
Forest Stewardship Council (FSC) chainof-
custody certifications. The company
says it’s the first North American paper
distributor to be certified by both certification
bodies. “With our new dual, national
chain-of-custody certification, U.S. printers
can now be assured they have a dependable
supply of certified papers to meet
growing demand,” says Jeff Higgins, corporate
director of Marketing Services. xpedx
chain-of-custody certifications will apply
to all of its U.S. retail stores and distribution
centers and sales from its website.
“xpedx, North America’s largest distributor
of printing papers, is a critical link
that moves certified paper grades through
the supply chain to printers,” according to
Higgins. “xpedx has long been one of the
largest providers of post-consumer waste
content and recycled printing papers in
North America and now offers the greatest
variety of SFI- and FSC-certified papers
in the U.S. We will continue to add new
grades as they come to market.” xpedx,
www.xpedx.com
For the past 136 years,
French
Paper Company has been
working to lessen its impact
on the world around us,
starting with the creation of
Parchtone—the first-ever animal-
free parchment paper—in 1949. Sixteen years later,
in 1965, French released one
of the first recycled papers—Speckletone. That paper went
on to gain great attention in
the early ’80s during the recycled
paper movement.
“Most importantly, 100 percent
of French’s paper production
since 1922 has been
manufactured with hydroelectricity
generated on-site at the
French Mill on the bank of the
St. Joe River, avoiding the use
of fossil fuels and an estimated
700,000 tons of carbon dioxide
emissions,” says president
Jerry French. “Also, unlike
many of the big paper conglomerates,
French does not
buy secondhand ‘green power’
credits from power companies
for good PR and environmental
certifications. French actually
sells surplus kilowatts
back to the local power supplier.”
French Paper Company,
www.frenchpaper.com
A popular guide for choosing environmental
papers is back:
Mohawk Fine Papers
is re-releasing Sense and Sustainability. The
buyers guide still offers information on sustainable
choices, explanations about what
various environmental seals of approval
mean and details on how to calculate your
project’s environmental impact. It also
now has updated information on Mohawk’s
environmental papers. “The new Sense and
Sustainability contains all the practical
information you need to understand what
responsible papermaking and sustainable
energy is about, and how to make your own
responsible paper specifications,” notes
Laura Shore, senior vice president, Communications,
Mohawk Fine Papers.
Mohawk’s earth-friendly initiatives
don’t stop there. The paper house is also
making its premium paper lines— Strathmore
Writing, Strathmore Script, Beckett
Expression and Beckett Concept—carbon
neutral. And all of Mohawk’s papers are
now manufactured with 100-percent windgenerated
electricity. Mohawk Fine Papers,
www.mohawkpaper.com
While
M-real as a whole is advancing
in its efforts to support sustainability,
two of its consumer
packaging products are specifically
made with the environment in mind.
Improvements to the Simpele mill
in Finland, where Simcote and Simwhite
are produced, mean both bear
a higher yield advantage due to lightweighting—resulting in less packaging
materials and waste. M-real also
had new, more efficient dryers installed
at its mill, resulting in less energy
usage.
Last February, M-real announced
it had joined the Sustainable Packaging
Coalition (SPC). The group—a
project of the not-for-profit institute
GreenBlue—works within the industry
to help companies pursue cradleto-
cradle principles in packaging,
and to help members find and share
sustainability solutions. “The issues
of sustainability affect us all, and we
believe it’s vital for this industry to
act as a whole, to reinforce the efforts
of individual companies,” says
Mike Clark, senior advisor in Mreal
Consumer Packaging. “As members
of the SPC, we’re now working
alongside and sharing ideas with representatives
of the whole packaging
value chain, from raw material producers
through packaging manufacturers
to brand owners. There’s a
real synergy here that will help us to
transform the packaging industry.”
M-real, www.m-real.com
Wausau Paper is thinking green. More than half of the paper company’s
printing, writing and imaging papers are environmentally friendly—containing
at least 30-percent recycled post-consumer fiber. Early this year, Wausau
gained FSC certification on some of its more popular lines. Wausau director
of Marketing Jeff Fox says, “The FSC certification of over 680 stocking
items covers all of the company’s products within all eight of its popular Royal
brands of premium Writing, Text and Cover items, as well as all items within
the Astropaque premium opaque line, Astroparche parchment line, Creative
Collection scrapbooking line and Professional Series fine business stationery
brands. In order to pursue the certifications, Wausau Paper had to first take
the initiative to pursue FSC certification for all four of its Printing & Writing
segment facilities, which was achieved in the summer of 2006.”
Wausau’s Exact Eco 100 line is also an eco-friendly choice—boasting
papers made entirely of recycled post-consumer fiber. “No trees are cut down
to make Exact Eco 100 paper, which is as bright or brighter than nonrecycled
paper,” Fox notes. “The most earthfriendly
of all Wausau Paper’s
lines, Exact Eco 100, is
Green Seal and FSC certified.” Wausau Paper, www.wausaupaper.com
Sustainability is a hot topic for a lot of
designers. With that in mind,
Appleton
Coated’s FSC-certified Utopia line is
growing. A new product, Utopia Two Xtra
Green (U2:XG) has been added, along with
newly certified Utopia Premium—giving
you six Utopia paper grades in multiple
finishes to choose from. Utopia Premium
is available in a range of text and cover
weights, up to 150 lb. cover, and comes in
silk, ivory silk and gloss finishes. U2:XG—
part of the Utopia Two line—is manufactured
with renewable energy and boasts
30-percent post-consumer recovered fiber,
in addition to the FSC certification.
Environmentally conscious designers
might also want to get their hands on
Appleton’s new Green Means Go brochure. According to Phil Cavalier, VP of
Marketing for Appleton Coated, the updated promotion “walks the reader
through important topics, including an overview of sustainability, discussion
of pulp certifications with an emphasis on FSC certification and recycled fiber
options. New to the brochure is a section on how to create a sustainable marketing
communications strategy and how to create credit lines for environmentally
sensitive projects.” Green Means Go also explains a lot of the terms
and icons used when talking about papers and the environment, and has a list
of helpful green resources in the back. For a copy of Green Means Go, call
888.488.6742 or e-mailutopiagreen@appletoncoated.com. Appleton Coated, www.appletoncoated.com