ARMCHAIR DESIGN CRITIC
If you’ve watched late-night talk show host Conan O’Brien lately, you
may have done a double take after hearing O’Brien introduce the show’s
graphic designer, Pierre Bernard. That’s right, Bernard not only creates
on-air graphics and illustrations for the show, he’s featured regularly in
the show’s skits. The Parsons graduate began his career illustrating type
for Marvel Comics and Playboy, so creating visual gags like the Santa
Claus Kama Sutra commemorative stamp set is right up his alley—but being
tapped to go on camera was beyond his wildest dreams. Bernard has
become somewhat of a cult celebrity with his recurring bit “Pierre Bernard’s
Recliner of Rage,” where he rants about cultural indecencies from
Snapple’s bottle cap redesign to the lack of proper display cases for Hot
Wheels cars. If you think these sound like the authentic woes of a designer,
you’re right. “They are all things that are really going on in my
life,” says Bernard, “as pathetic or sad as they may be.” www.nbc.com/Late_Night_with_Conan_O’Brien

ANYTHING BUT NEUTRAL
The architectural firm of Rios Clemente
Hale is known for the distinctive patterns
and bursts of color that wrap the restaurants,
schools and public spaces they design.
But not every idea made it from the
blueprints to the buildings, and the principals
soon found themselves with a plethora
of concepts that might work better
as housewares than houses. In 2001 they
launched notNeutral, a lifestyle and product
design company where they could take
their musings to the masses. They secured
a storefront on Los Angeles’ Melrose Avenue
to showcase the collection, which is utterly
architectural in spirit. Example: A new
furniture line named Tetra draws equal inspiration
from case study housing and the
Nintendo game
Tetris. But a recent release
named City Plates takes architecture-as-product to a new level: A series of
four plates feature downtown maps of four
cities—L.A., Shanghai, Cairo and Berlin
—sure to evoke all sorts of geography, urbanism
and planning conversations around
the dinner table.
www.notneutral.com
ZE END
On March 17, 2007, thousands of people around the world
posted similar anxieties online:
“I’m still starting to get nervous. I tend not to handle endings
well.” “At least with Christmas, you could run around with your
new toys and start counting down the days again until next year.
But with this ... it’s different.” “Is anyone else constantly refreshing
the website to see the show magically appear?”
Almost every afternoon since March 17, 2006, web designer-turned-performance artist Ze Frank posted a three-minute internet
show he had written, performed and edited that morning to his website. And every afternoon, thousands of people constantly refreshed
the site to see if he’d posted the next one yet. March 17, 2007, was no different—except it was to be the final show. The one-year experiment
resulted in 250 episodes, watched by more than 25,000 people every day, with up to 1000 comments per show, some of which
Frank would read in subsequent shows. There’s a complete vocabulary of terms familiar to avid viewers, an active forum, dozens of sites
named after phrases Frank coined and a separate online community of over 20,000 (and growing) registered members. Frank’s show—a
mix of current events, gags, heartfelt monologues and user-contributed segments—was the first genuine online collaboration.
“We’re in a very interesting and special time—which is
a little slice of time—where a lot of this stuff is happening,”
says Frank, who continued to lecture widely on technology
and design during the show, filming segments in his hotel
rooms. “There’s a certain kind of energy that this audience is
cultivating right now, and they finally have places and platforms
to express it.” To prove this, he challenged his viewers
to participate in open-source projects, like using a global
positioning application to create “Earth sandwiches” by placing
buns on opposite sides of the planet. Soon the community
began initiating its own projects: Earlier this year, Frank fans
successfully handed off college student Luke Vaughn from
Oregon to the East Coast and back, in an effort appropriately
named the Human Baton.
This organically growing online community is the envy
of corporate marketers, who are looking for similar allegiance
from their consumers. But the secret may be in Frank’s
grassroots approach. “Do I think that a traditional brand
should do something exactly like this? No, absolutely not,”
says Frank. “Quite honestly, I don’t think that anyone at all
should do something like this,” he laughs. But he does think
there’s a lesson in here for anyone who communicates for a
living. “I think this conversational element of media online is
something that’s very important to explore right now. There’s
a lot to learn from it.”
For now, an archive of “The Show” is being created, and
the community will continue its own projects without the
fearless leader. As for Frank, he’s likely off to conquer other
screens, having recently secured representation from talent
agency UTA … but he can’t reveal much more than that
at the moment. That’s OK. His audience will wait. www.zefrank.com
SO GOOD
The Social Design Network
was founded to connect designers
with individuals, nonpro
fits and other organizations
in need of creative solutions.
This year, they’ve partnered
with UNESCO (United Nations
Educational, Scientific
and Cultural Organization) to
create their first design contest,
challenging young designers
to tackle one of three specific
problems: Heated Issue, an
awareness campaign educating
the public on the danger of
global warming; Child’s Play,
an object that encourages children
to cultivate their imagination
and creativity; and Shelter
Me, a temporary emergency
shelter for deployment in a natural
disaster. The winning designers
in each category will be
awarded $5000 and, of course,
the satisfaction of knowing
they made a difference. The
deadline is June 17, 2007.
www.design21sdn.com
FONTASTIC
Founded by two of the world’s most prominent type
designers—Erik Spiekermann (interviewed in this issue) and Neville Brody—type foundry
FontFont prides itself on being “a library from designers,
for designers.” Its roster of typographers and more
than 3500 typefaces are the focus of the new book
Made With FontFont: Type for Independent Minds (Mark
Batty). Written by Spiekermann and Jan Middendorp,
Made With FontFont is more than a catalog; it truly answers
the question, “Where do fonts come from?” from
the history of the font factory, to the origins of specific typefaces, to the
often-hilarious ways fonts are used once they’re set free into the world. It’s
a dizzying amount of information, beautifully stuffed into 352 well-kerned
pages. An accompanying exhibition, “FiFFteen,” is currently traveling the
globe.
www.markbattypublisher.com,
www.fontfont.com/fiffteen