97 STUDIO RASIC
The historically significant “Umjetnost Uvjeravanja” (Art of Persuading) exhibition, organized by the Hrvatski Oglasni Zbor (the Croatian Advertising Association) and the Muzej za Umjetnost i Obrt (the Museum of Arts and Crafts) in Zagreb, celebrates 170 years of advertising in Croatia.

Curated by Croatian design theorist Fedja Vukic, the show encompasses over 1500 advertisements from various media. Studio Rasic created the entire interactive, multimedia concept and look of the exhibition, and visual identity, advertising and printed materials to support it. The “Graffiti Room” is the introduction to the exhibition. The space graphically illustrates the five sections of the exhibition: 1) target groups, 2) method/communication channels, 3) messages/meanings, 4) media and 5) advertising politics and policy. “Graffiti was once significant for rebellion against the authorities and neglect of ‘small’ people. In today’s world [it] became, like most other alternative things, just another medium for big corporations in advertising,” notes Marko Rasic. “That is why the graffiti room comes into this whole story as one more medium for advertising; yet again it serves as a comment for this situation. We cannot hide or run away from advertising. At the same time, man is the creator and the victim.” by Terry Lee Stone