STUDIO/PW
Aroma Naturals’ core product offering is handcrafted, genuine aromatherapy candles. For the holiday line, which was part of a major rebranding program, Peggy Wong chose simple and recognizable festive elements to convey the company’s pure and natural mission. When combined, the bold color palettes and patterns instantly become a visual cue of gift wrap, capturing a seasonal yet modern expression of the brand.

“During the core rebranding process,” explains Wong, “I created a wraparound graphic detail highlighting key product attributes such as pure essential oils and 100 percent plant aromas.” Not only does the approach yield a quick and educational spin on the design, it’s also extended as a common element in holiday packaging to reinforce the company’s marketing platform.