URBANINFLUENCE
The winter ’05 promo from urbanINFLUENCE was a classic gift with handcrafted details and a cheeky twist. What started as an elegant idea quickly turned into full-time slave labor as staÙers hand cut and glued metal labels on over 200 bottles of Melville Winery’s finest pinot noir.

Enclosing the wine in leather-tied, handcrafted wooden enclosures, urbanINFLUENCE gave the bottles an unexpected presentation. To balance the sumptuous delivery with wit, the designers laser etched satirical copy into the front of the wine enclosures. Including an explanation of the gesture and suggested uses for the wine, the text banished the need for an accompanying holiday card—the packages were signed by each contributing member of urbanINFLUENCE … as if the long month of torturous manual labor spent creating these gifts wasn’t personal enough.