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Design is a small planet, often self-referential, with well-worn paths for
exposition, criticism and analysis. When we contemplated devoting an
issue to self-promotion, we were acutely aware of certain tropes. The
usual way of portraying self-promotion by designers would be to focus
on the projects they use to market themselves and their firms—the
postcards, the tchotchkes, the e-newsletters, etc. But we decided right
away this issue would not be about that stuff.
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Illustrations from Design 100 2007. March/April 2007
STEP Design 100 Annual 2007: Illustration
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98 BEN WEEKS | SOAPBOX DESIGN COMMUNICATIONS
With an ominous cover reading “Bad Words” in bold red type, Pen Canada’s
2005-06 Annual Report commands immediate attention. The organization
—known for assisting writers around the world who have been
oppressed for voicing their opinions—commissioned design guidance
from Soapbox, along with illustrator Ben Weeks, whose loose drawings
complement the thought-provoking words in the annual.
Soapbox has designed Pen Canada’s annual reports since the
mid-’90s, but had worked with Weeks just once before. Their second
collaboration was welcome: “Soapbox are great people with
oodles of talent. It’s a joy working with them; we can almost communicate
telepathically now,” says Weeks. The illustrator is well
known for his expressive, improvised fonts, hand-drawn using a
partial blind contour method that, he believes, “makes the type
more accessible or human somehow.” The visceral forms that
Weeks creates are intended to dissolve the boundaries between
font and form. “My old college teacher, Paul Dallas, said my illustrations
for Pen help save people’s lives,” he says. “The drawings
attract attention to Pen, which leads to increased support and
hopefully less writers jailed or executed for their reporting and
ideas.” Weeks discloses that, after the annual report was released,
he received an e-mail stating, “I condemn you and your client.” He
forwarded the message to Pen and they responded, “Welcome to
our world.” by Zoe Weisman
Ben Weeks, Soapbox Design Communications | Client: Pen Canada | Contact: www.benweeks.ca, www.soapboxdesign.com
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