77 AESTHETIC APPARATUS
Aesthetic Apparatus does a lot of work for a local Minneapolis club, Triple Rock Social Club. “Basically, Triple Rock informs us and other poster artists what shows are coming up, and we tell them which shows we’d like to create a poster for,” says Dan Ibarra of Aesthetic Apparatus. “Once the poster is cleared with the venue, they put us in contact with the band and management for approval.” Ibarra says the relationship with Triple Rock is mutually beneficial. “The club gets some well-made posters that they can use to promote and differentiate their events from the sea of other black-and-white flyers, and we’re given the wholly hands-off respect to create anything we like for the event.

“Danielson [formerly Danielson Famile] plays amazingly positive and energetic music filled with irony-free ideas of love and respect,” says Ibarra. “The front-man, Daniel Smith, has a voice and musical style that we consider really original, but others might find a little too weird for popular consumption. Our goal was to make a poster that reflected the awkwardness but beauty of Danielson’s music.” In this design Aesthetic Apparatus first employed a hand-assemblage process. They cut and collaged sheets of paper, images and color and arranged them in a manner that they felt made sense. They scanned all elements in, rebuilt the design digitally, tweaked the composition and type and output the final design as a three-color screen print. “Whether we’ll get the opportunity to do another poster design for Danielson is yet to be seen,” says Ibarra. “But we will definitely keep doing posters for the Triple Rock Social Club as long as they let us.” by Tami Terrell