94 WINK
“We were originally asked to design the Copycats identity system,” explains Richard Boynton of the Minneapolis firm Wink, “and during that process, Copycats became so excited about their new look that they began looking for other opportunities to extend the brand’s presence.” The poster became a multipurpose tool—used at trade shows, sponsored events and even in some direct mail pieces.

“Copycats is a one-stop-shop with a range of services and product offerings for clients to choose from,” says Boynton. “The poster conveys that all these options are available in one place—the tree—and the client can handpick the products and services that will best meet their needs. The folks at Copycats love design. They get excited about it like kids in a candy store. The best part about working with them is their enthusiasm for the work produced. It’s very validating.” And what’s more validating than making the client happy? Making others want it, too. The Copycats posters Wink created spawned multiple requests from new clients—primarily independent bands—to create multipurpose promotional/ concert posters and CD/DVD jackets. by Tami Terrell