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I do not envy the task of the judges for our annual Best of Web competition.
Besides the usual parameters for judging a design competition—layout,
typography, color, use of imagery—they also must consider factors
exclusive to the digital realm: interface ease-of-use, continuity, scalability,
content management, on and on.
» Continue
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STEP Design 100 Annual 2007: Posters (cont'd) |
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91 SCORSONE | DRUEDING
When Joe Scorsone and Alice Drueding were alerted to The Hurricane
Poster Project by friend and fellow designer Lanny Sommese, the partners
saw it as a perfect outlet for their frustrations about the government’s
slow response to Hurricane Katrina.
“It’s a natural project for us, because we do posters and also
because we were extremely upset about the situation in New
Orleans,” says Drueding. “We really wanted to show our outrage,”
Scorsone agrees. What resulted is an ironic and politically charged
statement of indignation. “We said, let’s make FEMA a turtle.
We wanted it to be stylized and slick to really express this organization.
So we had the turtle and the typography and the water,
but we just felt something was missing,” explains Scorsone. “Then
we added the skulls to suggest the streets of New Orleans and all
the devastation that was there,” adds Drueding. For the partners,
this project is an opportunity to do some good for New Orleans.
As Scorsone emphasizes, “Designers really have to get involved in
social problems. I think this is a great outlet, and designers really
responded to it.” by Hillary Cook
Scorsone/Drueding | Art Directors: Joe Scorsone, Alice Drueding | Designers: Joe Scorsone, Alice Drueding | Illustrators: Joe Scorsone, Alice Drueding |
Client: The Hurricane Poster Project | Contact: www.sdposters.com
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