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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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STEP Design 100 Annual 2007: Packaging (cont'd)

70 AESTHETIC APPARATUS
The Submarines are a two-person band—Blake Hazard and John Dragonetti —who were formerly a couple. Michael Byzewski, partner with Dan Ibarra at Aesthetic Apparatus, says, “We worked mainly with Blake, and she’s visually minded. She had a lot of good ideas for us to run with.”

Aesthetic Apparatus’ relationship with The Submarines was “very collaborative,” says Byzewski. “The band definitely had ideas that they wanted to see explored, and we were happy to do that as well as offer new ideas.” Since the band had chosen an illustration for the cover of its CD, Aesthetic Apparatus’ main responsibility was to lay out the rest of the package. “The person who did the cover illustration also did a number of spot illustrations to be included throughout the design. The band wanted us to treat his art how we often do with the found art collage work that we do. “The Submarines really didn’t want to shy away from the literal interpretation of their name,” says Byzewski. “So the thinking really isn’t all that deep. Water and submarines … that’s what you get. Since the band is just the two people we also worked with the duality of the ups and downs of relationships.” by Tami Terrell

Aesthetic Apparatus | Designers: Michael Byzewski, Dan Ibarra | Illustrators: Maxwell Loren, Holyoke Hirsh Photographer: R.J. Shaughnessy | Client: Nettwerk Records | Contact: www.aestheticapparatus.com

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