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Design is a small planet, often self-referential, with well-worn paths for
exposition, criticism and analysis. When we contemplated devoting an
issue to self-promotion, we were acutely aware of certain tropes. The
usual way of portraying self-promotion by designers would be to focus
on the projects they use to market themselves and their firms—the
postcards, the tchotchkes, the e-newsletters, etc. But we decided right
away this issue would not be about that stuff.
» Continue
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STEP Design 100 Annual 2007: Packaging (cont'd) |
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70 AESTHETIC APPARATUS
The Submarines are a two-person band—Blake Hazard and John Dragonetti
—who were formerly a couple. Michael Byzewski, partner with Dan
Ibarra at Aesthetic Apparatus, says, “We worked mainly with Blake, and
she’s visually minded. She had a lot of good ideas for us to run with.”
Aesthetic Apparatus’ relationship with The Submarines was
“very collaborative,” says Byzewski. “The band definitely had ideas
that they wanted to see explored, and we were happy to do that
as well as offer new ideas.” Since the band had chosen an illustration
for the cover of its CD, Aesthetic Apparatus’ main responsibility
was to lay out the rest of the package. “The person who did
the cover illustration also did a number of spot illustrations to be
included throughout the design. The band wanted us to treat his
art how we often do with the found art collage work that we do.
“The Submarines really didn’t want to shy away from the literal
interpretation of their name,” says Byzewski. “So the thinking
really isn’t all that deep. Water and submarines … that’s what you
get. Since the band is just the two people we also worked with the
duality of the ups and downs of relationships.” by Tami Terrell
Aesthetic Apparatus | Designers: Michael Byzewski, Dan Ibarra | Illustrators: Maxwell Loren, Holyoke Hirsh
Photographer: R.J. Shaughnessy | Client: Nettwerk Records | Contact: www.aestheticapparatus.com
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