69 URBAN INFLUENCE
“I believe in impactful projects rooted in design,” explains Henry Yiu, a partner in UrbanINFLUENCE, a small branding agency in Seattle. Yiu’s philosophy is apparent in the bold, retro-styled labels of new packaging for Parker’s Peanuts. These are not your ordinary ballpark peanuts, nor are their wrappers. Elevated and sophisticated, intended for high-end boutiques and stores, the product’s package commands shelf presence with its crisp lettering, fine detailing and modern take on vintage colors.

According to Yiu, Parker’s Peanuts don’t just look good but are a highly addictive, handcrafted snack. For each peanut product, Yiu incorporated bold colors and patterns to reflect the unique essence of individual flavorings. A small military fighter plane centered on every label is an homage to the founder of Parker’s Peanuts —Colonel Parker, mais oui—and a reflection of Yiu’s interest in designing objects with a deeper story to tell. The swank, gourmet- enticing packaging has increased demand for Parker’s Peanuts and succeeded in setting the bar higher for its many peanut competitors in Virginia. by Rebecca Williams