54 MICHAEL OSBORNE DESIGN
The Crane Lettra Swatchbook serves a dual purpose:
It acts as an educational tool for would-be letterpress
printers, while at the same time demonstrating the
beauty of the paper on which it’s produced. Even as
letterpress increases in popularity, many people in
the design community do not yet fully understand
the peculiarities of the technique.
“I really wanted this to be a meaningful piece,” says Michael
Osborne, president and creative director, “with content that
would make it a virtual how-to primer on letterpress printing.”
The book is not only beautiful to look at and pleasing to the
touch—thanks to the textures of the paper and the tactile impressions
upon it—it is also replete with facts, figures and information
in timeline form about the history of printing and paper, while
calling attention to Crane’s role in that history. “Combining offset
lithography and letterpress printing in a way that allowed the two
processes to enhance one another was a challenge,” Osborne says.
“Also, the delivery of a ton of information in the form of an easy-to-
look-at, compelling vehicle was a primary objective.” Doubly
achieved. by Romy Ashby
Michael Osborne Design | Creative Director: Michael Osborne | Designers: Michael Osborne, Cody Dingle | Copywriter: Alyson Kuhn
Letterpress: One Heart Press | Lithography: Moquin Press | Contact: www.modsf.com