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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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STEP Design 100 Annual 2007: Product & Service Booklets or Brochures (cont'd)

52 KUHLMANN-LEAVITT
How best to demonstrate the capabilities of a printing house? By putting them to work, of course. That is exactly what happened when L.A.- based The Ligature embarked on creating informational material for the firm. The result was “The Ligature on Ligatures,” a collaborative project between typography expert Doyald Young, editor Penny Benda and designer Deanna Kuhlmann-Leavitt.

“The Ligature on Ligatures” is a mini-book that contains five chapters about Æ, the character ligature that is also the company’s logo. Because the definition of the name is a mystery to some, “The Ligature wanted a piece that would explain ligatures simply and with depth to satisfy the curiosity of both the novice and the educated reader,” Kuhlmann-Leavitt explains. The text functions to educate but also works to exhibit the various materials and processes the printer offers. By using lithography, embossing, foil stamping and more, each French-folded sheet establishes the versatility of the firm. Because “interacting with printed communications goes beyond words and images on the page,” the team selected the most tactile papers possible. Careful attention to detail “sends the reader the subtle signal that the book was made by craftspeople.” by Lauren J. Grundhofer

Kuhlmann-Leavitt | Designer: Deanna Kuhlmann-Leavitt | Client: The Ligature | Contact: www.kuhlmannleavitt.com

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