Over the past several years the media had been flooded with images of that tragic day. Flat opted for a clean, white design that would allow readers to refocus on the intimate effect the Red Cross has had on so many people. The front cover displays a folded American fiag that had been given to the organization by a survivor of the Oklahoma City bombing. The image “just made sense,” says Ringbom. “It is humble yet has a lot of power to it.” Interior pages are peppered with photographs of senators, office workers, volunteers and survivors, who recount their stories from every perspective. Among data and graphs are pictures of items that were distributed by the Red Cross in the immediate aftermath of the attacks. The report works in concert with the Red Cross website to make information accessible to anyone from corporate donors to blood donors. by Lauren J. Grundhofer