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I do not envy the task of the judges for our annual Best of Web competition.
Besides the usual parameters for judging a design competition—layout,
typography, color, use of imagery—they also must consider factors
exclusive to the digital realm: interface ease-of-use, continuity, scalability,
content management, on and on.
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STEP Design 100 Annual 2007: Product & Service Booklets or Brochures (cont'd) |
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59 THIRST
Created as a joint promotional piece for Thirst
and Real Eyes, a boutique retouching special
effects art studio that services advertising agencies
and designers, this piece—in which the alphabet
is used to create a series of very human
portraits—showcases the talents of both firms.
Thirst design director Rick Valicenti says of the concept, “The
real human presence is a unique means to forge relationships between
both the maker and the recipient of a message. The alphabet
is a simple device that allowed for the revealing self-portrait to
be simultaneously obvious and obscure.” He continues, “My intent
was to infuse the commercial practice of design with a personal
presence.” This glossy book’s illustrations, type studies and photographs
are unexpected … yet somehow familiar. The use of
the alphabet works to join a selection of disparate yet wonder-inspiring
images. Real Eyes is a division of one of Chicago’s premiere
printers, Classic Color, and the piece has unparalleled print
production exhibited on every page. In addition to this book, the
A to Z Visual Rattle appears on the company’s website, www.realeyesfx.com. by Terry Lee Stone
Thirst | Design Director: Rick Valicenti | Designer: Rick Valicenti | Illustrators: Bill Cornman, Larry Radice (of Real Eyes)
Photographers: Wm. Valicenti, Quad Photo/LA | Client: Real Eyes | Contact: www.3st.com
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