31 TURNSTYLE STUDIO
Commemorating Teague’s 8oth anniversary, Design This Day: 8 Decades of Influential Design pays homage to Walter Dorwin Teague’s book of the same title written in 1940. This volume was intended to showcase Teague’s work and to communicate observations on the industrial design industry in general.

“One theme central to Teague’s own design philosophy that parallels our own is to be exacting in the details,” says Turnstyle Studio’s creative director and principal Steve Watson. “We knew that the success of the book would lie in its conception and execution as a tightly crafted, unified product. We felt that to ring true with Teague’s design aesthetic the book needed to be modernist in feel, clean and uncluttered, and at the same time feel contemporary, fresh and innovative.” Preventing the production of yet another overly serious design book, humor—an important part of Watson’s own philosophy as well as Teague’s—found its way into these pages in several sections. “In many ways this was a dream job for us,” Watson says, “a project with a compelling story to tell and a client truly passionate about what they do—looking to stretch themselves aesthetically and conceptually … [they] gave us the freedom to push ourselves and them forward.” by Dana Rouse