47 TRICYCLE
“Tricycle has been focused on sustainability since 2002, and we sounded like aliens to most people when we started. Today we sound very trendy. Next year the trend will pass, and we’ll still be doing the same thing,” says Michael Hendrix, the firm’s chief brand officer. Hendrix designed REVERB, an anthology of articles on the current and future positions of sustainability in the interiors industry.

Because of Tricycle’s unique position, REVERB brings together new ideas and voices in one accessible resource. The books are visually and tactically appealing, offering readers three sizes to chose from, each with differing content. “We’re trying to communicate to different people,” explains Hendrix. There is a small flip book of pictures, a medium-sized book featuring articles and a combination of the two in a collected volume. REVERB was edited by Tricycle communications director Caleb Ludwick and put together by the design team in a five-day creative frenzy, says Hendrix. “The intense creative period of really getting into the articles and responding to them reflected the way that we saw the book as a document of the moment. A lot of the ideas were very pertinent in June 2006, but today some of them already sound outdated. I kind of like that about the whole process.” by Hillary Cook