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The saying is: Money makes the world go around. Fair enough—the lights
have to stay on. The essential emollient, money manages to insinuate itself
into all of our lives. And those who refuse to entertain the reminders that
design is a business—whether it’s conducted in a studio, in-house or freelance
setting—are always welcome to join the Starving Artists Guild.
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STEP Design 100 Annual 2007: Editorial (cont'd) |
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29 VOLUME
Holding this book in your hands is a bit like having an entire year’s worth
of Readymade magazine show up in your mailbox all at once. There’s so
much content—from lifestyle articles to DIY projects—that there’s no
way to absorb it all at once. Instead, it’s the kind of thing you pull off the
bookshelf whenever the creative urge hits.
“Guides aren’t traditional books that you read from cover to
cover and put down for good,” says Eric Heiman, cofounder of the
book’s designer Volume. “It’s a very nonlinear experience.” To create
the ultimate guidebook feel, designers nixed a dust jacket in
favor of a raw chipboard cover. This choice helps turns the physical
book into something you’d actually use—especially with the
handy ruler running along the spine. “The book was designed as an
object,” says coauthor Grace Hawthorne. And true to the Readymade
ethos, it’s an object that can be transformed into something
else entirely: Just follow the instructions on page 16 for turning
the cover into a picture frame. by Michelle Taute
Volume | Creative Directors: Adam Brodsley, Eric Heiman | Art Director: Eric Heiman | Designer: Eric Heiman, Elizabeth Fitzgibbons, Akiko Ito | Illustrator: Kate Francis | Photographer: Jeffery Cross | Authors: Shoshana Berger, Grace Hawthorne | Publisher: Clarkson Potter | Contact: www.volumesf.com
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