40 RIGSBY DESIGN
Rigamarole is a sophisticated news magazine at the front line of communications for the world’s third largest offshore drilling firm, Diamond Offshore Drilling. With broad content that includes everything from new drilling technology to compelling interviews with industry leaders and the personal ruminations of employees, this particular feature spotlights Diamond Offshore’s mastery of one the world’s most deadly ocean currents in the Gulf of Mexico.

“Rich oil deposits lie underneath this constantly moving force,” explains Rigsby Design principal Thomas Hull. “Diamond Offshore wanted an article that quickly and simply explained the innovative engineering behind drilling in and around this force of nature.” The finished feature met the client’s goal precisely. “I like things to be simple,” says Hull, “to communicate powerfully— even … things like drilling for oil. This was a complex bit of engineering and storytelling that we pared down to its most basic elements.” Jameson Simpson’s illustrations are right on target. Masterfully rendered and easy to understand, they hit what Hull calls “the ‘sweet spot’ of visual communication.” The piece continues to serve as a useful tool for Diamond Offshore when demonstrating its leadership in offshore drilling technology to analysts and laymen. by Dana Rouse