|
I do not envy the task of the judges for our annual Best of Web competition.
Besides the usual parameters for judging a design competition—layout,
typography, color, use of imagery—they also must consider factors
exclusive to the digital realm: interface ease-of-use, continuity, scalability,
content management, on and on.
» Continue
|
|
|
STEP Design 100 Annual 2007: Editorial (cont'd) |
|
40 RIGSBY DESIGN
Rigamarole is a sophisticated news magazine at the front line of communications
for the world’s third largest offshore drilling firm, Diamond
Offshore Drilling. With broad content that includes everything from new
drilling technology to compelling interviews with industry leaders and
the personal ruminations of employees, this particular feature spotlights
Diamond Offshore’s mastery of one the world’s most deadly ocean currents
in the Gulf of Mexico.
“Rich oil deposits lie underneath this constantly moving force,”
explains Rigsby Design principal Thomas Hull. “Diamond Offshore
wanted an article that quickly and simply explained the innovative
engineering behind drilling in and around this force of nature.”
The finished feature met the client’s goal precisely. “I like
things to be simple,” says Hull, “to communicate powerfully—
even … things like drilling for oil. This was a complex bit of engineering
and storytelling that we pared down to its most basic
elements.” Jameson Simpson’s illustrations are right on target.
Masterfully rendered and easy to understand, they hit what Hull
calls “the ‘sweet spot’ of visual communication.” The piece continues
to serve as a useful tool for Diamond Offshore when demonstrating
its leadership in offshore drilling technology to analysts
and laymen. by Dana Rouse
Rigsby Design | Art Director: Thomas Hull | Designer: Thomas Hull | Illustrator: Jameson Simpson
Copywriter: Scott Redepenning | Client: Diamond Offshore | Contact: www.rigsbydesign.com
|
|
|
|
|