23 HORNALL ANDERSON DESIGN WORKS
Made with thinly sliced biscotti coated with dark chocolate, Blisscotti is a unique and delightful dessert bearing no resemblance to an ordinary confection. When Lou and Linda Yaseen came to Hornall Anderson with the challenge of designing an identity and packaging for their product, the design team worked with them to develop a look that would communicate with simple elegance that this is something special.

“Among the initial approaches the design team explored were pencil sketches of logotype ideas,” says art director Larry Anderson. “Other approaches included letterforms with obvious embellishments.” The design ultimately chosen combines the best aspects of all the examples submitted, “a logotype that would be clearly legible on packaging and would also appeal to the product’s audience of upscale consumers,” he says. “To achieve an old-world sensibility, many of the ideas … incorporated romantic flourishes and other embellishments that gave the logotype a hand-tooled look. Although the type for these concepts was generated on the computer, letter spacing and individual letterforms were tweaked to give the logotype a custom look and feel.” by Romy Ashby