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I do not envy the task of the judges for our annual Best of Web competition.
Besides the usual parameters for judging a design competition—layout,
typography, color, use of imagery—they also must consider factors
exclusive to the digital realm: interface ease-of-use, continuity, scalability,
content management, on and on.
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Step Design 100 Annual 2007: Identity (cont'd) |
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23 HORNALL ANDERSON DESIGN WORKS
Made with thinly sliced biscotti coated with dark chocolate, Blisscotti is a
unique and delightful dessert bearing no resemblance to an ordinary confection.
When Lou and Linda Yaseen came to Hornall Anderson with the
challenge of designing an identity and packaging for their product, the design
team worked with them to develop a look that would communicate
with simple elegance that this is something special.
“Among the initial approaches the design team explored were
pencil sketches of logotype ideas,” says art director Larry Anderson.
“Other approaches included letterforms with obvious embellishments.”
The design ultimately chosen combines the best aspects
of all the examples submitted, “a logotype that would be clearly
legible on packaging and would also appeal to the product’s audience
of upscale consumers,” he says. “To achieve an old-world sensibility,
many of the ideas … incorporated romantic flourishes and
other embellishments that gave the logotype a hand-tooled look.
Although the type for these concepts was generated on the computer,
letter spacing and individual letterforms were tweaked to give
the logotype a custom look and feel.” by Romy Ashby
Hornall Anderson Design Works
CREATIVE DIRECTOR: Jack Anderson
ART DIRECTOR: Larry Anderson
DESIGNERS: Larry Anderson, Holly Craven, Jay Hilburn, Chris Freed
CLIENT: Cold Standard
CONTACT: www.hadw.com
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