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Design is a small planet, often self-referential, with well-worn paths for exposition, criticism and analysis. When we contemplated devoting an issue to self-promotion, we were acutely aware of certain tropes. The usual way of portraying self-promotion by designers would be to focus on the projects they use to market themselves and their firms—the postcards, the tchotchkes, the e-newsletters, etc. But we decided right away this issue would not be about that stuff.
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STEP Design 100 Annual 2007: Catalogs (cont'd)

11 CONNIE HWANG DESIGN

For the first public exhibition of his art collection, Miami-based collector Craig Robins wanted the catalog to be something exceptional. As its designer Connie Hwang explains, Robins wanted it to be “conceptually vibrant and diverse, reflecting his outlook on the integration of art and design.” The result is, on the surface, an elegant vision in silver.

“Because Greater Than The Sum: Selections from the Craig Robins Collection of Contemporary Art showcases 50 works by major international artists,” says Hwang, “I wanted to create an environment on paper that integrates the dynamic culture of Miami and the diverse voices represented in the collection. The theme, ‘integration,’ is orchestrated in details such as a topographical map, symbols on the fly sheets and the color bars that are printed on the edges of the flat pages,” she says. “I take a practical yet intuitive approach to design projects that heightens mindfulness across time and culture. I look for new ways of doing things, and this project was a great opportunity for me to do so.” Hwang found creating this catalog particularly inspiring. “It pushed me to strive further conceptually,” she says, “yet focus on respectfully representing the work of a global group of artists.” by Romy Ashby

Connie Hwang Design
DESIGNER: Connie Hwang
WRITER: Amy Vigilante
PRINTER: Fidelity Press
CLIENT: Craig Robins
CONTACT: www.conniehwangdesign.com

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