10 VOICE
To the members of the Australian firm Voice, an exhibition
catalog for photographer Toby Richardson was
the kind of project that made them remember why
they became designers. His show “Singles, Couples and
Queens” featured shots of used mattresses, literally
hauled from trash heaps back to his studio.
His large-format giclée prints reveal an astonishing richness
of detail, and for Voice, the challenge was capturing the beauty
of brocade, buttons and cigarette burns in a flat paper book. “The
images are about textures, patterns and the history of impressions
left by the owners,” says Scott Carslake of Voice. “By making these
as large as possible we were able to draw attention to the subtleties
in the mattresses, which also meant some images were too large
for one page.”
They decided to run mattresses from one spread to the next,
creating oversized pairings of otherwise unlikely bedfellows. The
expected but still startling intimacy of such subject matter also
lends a sense of importance to the relationship we have with the
mattress itself, says Carslake. “Unlike carpets, mattresses remain
hidden until the bed is stripped bare and we all at some stage will
need to examine our own ‘mattress story’—because we all have
one.” by Alissa Walker
Voice
CREATIVE DIRECTORS: Scott Carslake, Anthony Deleo
ART DIRECTOR: Scott Carslake
DESIGNER: Scott Carslake
PHOTOGRAPHER: Toby Richardson
COPYWRITERS: Toby Richardson, Dr. Linda Marie Walker
CLIENT: Toby Richardson
CONTACT: www.voicedesign.net
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