8 DESIGN ARMY

“Part of being a designer is finding solutions,” says Pum Lefebure, a founding partner of Design Army, a small but potent design firm based in Washington, D.C. For the Human Rights Campaign (HRC) 2005 annual report, commemorating the 25th anniversary of America’s largest civil rights organization, Design Army’s problem-solving skills were put to the test.

Restricted to 32 pages—16 of them reserved for donor listings— and a limited budget, Design Army’s solution was simple but ingenious: “We reduced the page size to make the report thicker, to show that HRC had accomplished a lot in 25 years.” To inject some excitement into the bold but basic colors of the blue and yellow HRC logo, the Design Army team looked to fashion, as they often do, for the aqua-and-tan, red-and-brown color palette. Lefebure and her associates have also worked with HRC on its 2003 and 2006 annual reports, and on the brand campaign for its National Coming Out Project. It’s proof of Design Army’s prowess. “Clients of ours stay,” Lefebure confirms. “They don’t go anywhere else.” by Jennifer S. Li

Design Army
ART DIRECTOR: Pum Lefebure
DESIGNERS: Pum Lefebure, Design Army
CLIENT: Human Rights Campaign
CONTACT: www.designarmy.com