7 CAHAN & ASSOCIATES
“In our project kickoff meeting I remember
hearing the words journey and momentum
a lot,” recalls senior designer Sharrie Brooks.
The goal of the project would be to outline another
year of solid progress for YRC Worldwide
while highlighting its strategic journey as
a global transportation services company and
its place as a leader in the industry.
“I began focusing on the theme of ‘Going Places’,” says Brooks,
“which led me to feature a series of images of places around
the world where YRC goes.” With the company’s brand present
through an established color palette of orange, blue and gray,
Brooks decided to present all of the images in black and white,
resulting in a striking impact. “I love clean and elegant and minimal,”
she says, her favorite aspect of the whole design being the
Japanese-folded pages that made it possible to perfect bind the
book. She’s proud of the way she presented the type—flowing
above the images throughout. “I have been able to have Japanesefolded
pages in an annual report before,” she says, “but I’ve never
been able to get away with sideways type.” by Romy Ashby
Cahan & Associates
CREATIVE DIRECTOR: Bill Cahan
ART DIRECTORS: Bill Cahan, Sharrie Brooks
DESIGNER: Sharrie Brooks
COPYWRITER: Tim Peters
CLIENT: YRC Worldwide
CONTACT: www.cahanassociates.com
WEB-EXCLUSIVE CONTENT!
