6 TITANIUM DESIGN GROUP

Not every annual report comes complete with a maze or a sketchpad. But the Menomonee Club for Boys and Girls rejects the expected tedium instead with crosswords, word searches, picture games and a magic marker-scribbled cover. “They could just go to Kinko’s and print out a list of their expenses,” says Kelly Friedl of Titanium, who has been designing annual reports for the Menomonee Club for six years now. “But instead they fight for the budget!”

Since the 60-year-old, Chicago-based Boys and Girls Club is not-for-profit, spending has to be minimal. “We’re really good at keeping expenses down,” says Friedl. She chose inexpensive paper and kept to black-and-white ink on the publication’s interior pages. The idea for the activity book came to her when she glimpsed her own children’s coloring book at home. Fun Book is also full of original illustrations by students at the American Academy of Art, since Friedl sits on the association’s board. This annual report serves more functions than just providing potential donors with information. “I keep them in the car and the kids do them around the clock,” laughs Friedl. “They’ve been in-a-pinch after-school savers!” by Zoe Weisman

Titanium Design Group
ART DIRECTOR: Kelly Friedl
DESIGNER: Kelly Friedl
ILLUSTRATORS: American Academy of Art Students
CLIENT: The Menomonee Club for Boys and Girls
CONTACT: www.titaniumdesign.net