NAME: Alex DeArmond
LATIN NAME: mt. doomus
AGE: 33
Task “uses design as a starting point to talk about a lot of other
things,” says Alex DeArmond of the new magazine he produces
in collaboration with the designers Emmet Byrne and Jon Sueda.
“Recognizing that just about everything in life has a design product
—or by-product—somewhere in its story is a point of access for
us into strange and interesting worlds.” The magazine includes
stories by and about designers who are doing things differently—
“an attempt to give voice to our own frustrations and hopefully
connect with other people who are feeling the same way.”
DeArmond knew Sueda through the California College of the
Arts and Byrne was a colleague of his at the Walker Art Center in
Minneapolis. All three of the collaborators are designers, but they
find they spend more time on the editorial aspects of making a
magazine than on its physical design. “All of our conversations are
about articles and content,” says DeArmond.
When, during an interview for the first issue, the designers
were asked who would be designing the magazine by the Dutch
designer Armand Mevis, the answer was, “We all are.” The fact
that they are located in different cities—LA, Boulder and Minneapolis
—might seem challenging, but DeArmond is confident
that a combination of an organizational software program such as
Basecamp, iChat, regular working meetings and the fact that they
have a “really nice rapport” will ensure “smooth sailing.”
In addition to working on Task, the first issue of which printed
in early 2007, DeArmond splits his time between teaching at
the Rocky Mountain College of Art and Design and working
at McGINTY, a design studio based in Boulder, Colo. Prior to
moving to Boulder with his wife, DeArmond worked as a senior
designer at the Walker Art Center. “The Walker is a totally
unique place to work as a designer. The ‘client’ interactions are
with people who are your close colleagues and who share your priorities
—it’s a team effort.” While at the the Walker Center, DeArmond
took home a slew of awards, including several from AIGA
and I.D. magazine.
DeArmond admits that adjusting to life after the Walker has
been challenging. “I feel like after more than a year I’m only just
starting to get my priorities straight and chart a course that will
work for the kinds of things I really want to be doing.” Alice
Twemlow
303.667.3458 | www.alexdearmond.com, www.tasknewsletter.com
TOP:Program guide and poster for the 2006-7 University of Colorado at Boulder Visiting Artist Series. Every year the department of Art and Art History hosts a series of free lectures. Part of a long tradition of commissioned posters going back to the 1970s, the use of repeated images and multiple versions allows for spontaneous compositions to emerge when several are posted on a wall.