Our flyover begins with Ina Saltz’ review of the triennial survey of contemporary
design at the Cooper-Hewitt National Design Museum. You
can read her incisive analysis of this major omnibus exhibition on page 36;
what’s worth pointing out here is that this show’s curators structured it
around the broadest possible definition of design, ranging from books to
aeronautics. “‘What is design, anyway?’ might just as well be the title of
this show,” she says.
A very good point, especially in view of the preeminence of “big-D” Design
in the popular imagination. Whatever the word is made to mean, design is
regarded today as a means to mend all ills, from traditional roles like fortifying
the almighty brand to reversing global warming.
This strikes me as greatly reminiscent of the Gilded Age and the Progressive
Era, the decades surrounding the turn of the 20th century when radical
developments in technology inspired an almost devotional belief in Progress.
Design may be the popular spirit of optimism in our age, no less potent (and
no less naïve) than was the Gay ’90s belief in Progress.
Turning to our Design 100 coverage, the core of this issue, we find Nancy
Bernard contemplating the trends she sees emerging from this year’s competition.
While she has a great deal to say about the excellence of 2007’s
winning crop (her commentary begins on page 50), I found two of her observations
fascinating.
First, as she considers the zeitgeist that underlies today’s design trends, she
notes, “The economy is steadily better, but the budget deficit is steadily worse.
International politics are more contentious, but the international economy is
pulling people and nations together.”
Second, Bernard points out that the winning projects evince two opposing
stylistic directions. One is based on disciplined typography, “straight” photography,
sensible concepts and the rejection of style mining; the other relies on
happy colors, hippy visuals and a headlong embrace of fantasy.
The conflicted nature of these design trends mirrors deep divisions in our
society, a fact which seems to logically proceed to another characteristic that
emerges from this issue’s survey: Eclecticism. As Bernard notes—and one of
our Design 100 judges, Stefan G. Bucher, pointed out online—design today,
at least stylistically speaking, seems to be heading in every direction simultaneously.
Nowhere is this more apparent than in the
STEP Design 100 for 2007. “Swiss design is alive and
well, as is just about any other style,” Bucher says of
the winning entries (read his full commentary, including
useful tips for getting your work selected for the
show at http://344design.typepad.com/344_loves_
you/2006/11/a_jury_of_your_.html).
A final aspect emerging from the design landscape
is a revival of interest in ornament, often created
via traditional, non-digital techniques. On page 42,
Alissa Walker explores the superb drawings of Marian
Bantjes as revealed in a new portfolio promotion from
Fox River Paper. And on page 44, Sean Adams interviews
Martin Venezky, a designer whose iconoclastic
work is equally dynamic in both manual and digital
domains. Artists like these provide a powerful counter
to the dreary hegemony of mass-market brands and
bland corporate kicks prevalent in our risk-averse society.
In the work of designers like Bantjes and Venezky,
ornament and the revealed touch of a human hand
restore the unexpected to the smug determinism that
dominates early 21st-century thinking.
Big-D Design hoopla and endless ruminations on
emerging tropes tend to obscure the work of great
beauty that these designers and artists create. There is
an abundance of it in this issue. We hope you enjoy it
for its own sake as well.