Of all the subjects to take on in my first issue as editor of STEP inside design,
our 2007 Field Guide to Emerging Designers is especially humbling.
This thought came to mind as I was looking over some files from early
in my own career, namely the late 1970s. At that time I was a member of
the Society of Typographic Arts in Chicago, and in my files I found several
show catalogs by the STA. Notable among the familiar names in
these catalogs was a young Rick Valicenti, who was president of the STA
at the time.
So while it seems there was already one lasting star in the firmament, it
would have been impossible for me in the late ’70s to predict which of the
other young designers on the show circuit would rise, which would fall from
the skies and which would still be shining nearly 30 years on.
Now, it is well known that you cannot expect a cat to predict the phases of
the moon … cats are notoriously impervious to astronomy. You could say a cat
is not situated for the task. In a similar way, I am not situated to predict which
of today’s young designers will be tomorrow’s stars. Fortunately, there are far
better sources for this task.
In this issue we are again fortunate to have the aid of Alice Twemlow, who
guest-edited the section on Emerging Design Talent on pages 64–105. Assisted
by Isaac Gertman, Alice has assembled an exciting group of young designers
who have expanded traditional notions of design practice by creating business
ventures, products and experimental alternative practices. The evolving work
of these design entrepreneurs is predictably stimulating and challenging.
For more, see Alice’s introduction to the Field Guide on page 64. (And check
out her useful new book, What Is Graphic Design For? published by Rotovision.)
Recently I heard the great Lorin Maazel remark that the art of conducting
is to make the conductor disappear … but not too soon. I would not compare
editing to conducting a symphony; editing is more like plumbing, only
not as noble. The only true point of comparison is to say that one should move
quickly to the background and let the real stars shine. Nevertheless, while I
briefly have the floor, I would like to point out some additional content in this
issue that we are particularly proud of.
On page 34 Sean Adams of AdamsMorioka interviews
Jamie Koval, a principal of VSA Partners, on how
the Chicago-based studio has achieved such remarkable
success. Kristin Ellison on page 40 explores Bill
Grant’s latest venture, which involves radically reimagining
the entire category of wallcoverings. Ellison then
follows with an equally revealing look at the enduring
appeal of Hatch Show Print on page 48.
Finally, we are pleased to continue our series of articles
on diversity in design with Terry Lee Stone’s profile
of Carlos Pérez and his groundbreaking Miami
studio Elastic People, a firm that’s making its mark
with powerful, empathetic messages targeting the fastgrowing
Hispanic segment of the population. It’s on
page 56.
Demographics, technologies, styles and faces can
be diffcult to keep track of, let alone prognosticate on.
We are fortunate here that STEP has a strong community
of talented and alert commentators on the state of
design. My thanks to this issue’s contributors for their
insights and support.