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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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INTERVIEWS/PROFILES
The Daily Show (cont'd)


TUCKER SHAW: everything i ate
Flipping through the pages of Everything I Ate, there’s an almost endless supply and variety of food. Late-night bowls of cereal. Take-out pizza. Meals shared with friends. It seems almost impossible that Tucker Shaw ate all this chow by himself, especially after you skip ahead to his slender author photo. His book is a year-long diary of personal food consumption, and it began life as an unusual side project.

When Shaw started obsessively photographing his snacks and meals in January 2004, he was working as a teen advice columnist for Alloy.com. He’d always been enamored with food and was more likely to take pictures of what he ate on vacation than what he saw. “Food is a really strong memory trigger for me,” he says. So in late 2003, he came up with the idea to take snapshots of everything he ate for an entire calendar year. “I like to set myself little goals,” he says. “I knew it would take discipline, but it wouldn’t necessarily be difficult.”

There’s something surprisingly intimate about these tiny images, which are arranged by date and come with brief notes on when, where, and what was eaten. “I wanted to create something that was a straightforward record without too much emotion,” Shaw says. “I sort of had this little image in my head of someone digging up the ruins of New York City thousands of years from now and going, ‘Oh, wow.’” Collectively, the photos form a rare, in-depth glimpse into someone else’s life and make the reader stop to think about his or her own eating habits.

After Shaw’s project found its way into The New York Times, he thought it might have legs and put together a book proposal that was eventually picked up by Chronicle. He also learned a lesson that’s helped increase his writing time. “I think creatively there’s a discipline that’s so important,” he says. “It’s one thing to be a creative person and have creative ideas. It’s another to produce.” And in an ending that’s truly poetic, all this food cataloguing helped land him a new job—dining critic at the Denver Post.

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