CLIENT: SKITTLES, “TRADE” AGENCY: TBWA/CHIAT/DAY, NY, www.tbwachiat.com PREMISE: A guy trades his bag of Skittles to a friend for a singing rabbit, but learns that the rabbit isn't all that much fun because it sings worse that Jewel. Eventually the rabbit escapes and the boy is left with nothing. TRUTH: Skittles are great. You woulnd't give them up for anything, except maybe a rabbit that can sing. WEINER’S TAKE: I would have made the trade. I have to be honest. In the beginning the rabbit looked darn enticing. This spot reminds me why I didn't go into business.

CLIENT: HONDA, “IMPOSSIBLE DREAM” AGENCY: WIEDEN + KENNEDY, London, www.wk.com PREMISE: An ultra-proud, handlebar-mustached man leaves his humble home and begins a long journey, starting on a mini-bike, through the glorious heritage of Honda vehicles to a hot air balloon. All the while singing Andy Williams’ “Impossible Dream.” TRUTH: Honda makes a lot of cool rides. WEINER’S TAKE: We humans want to achieve big things. We want to be it all, do it all, live through it all. This spot makes me think such foolishness isn’t maybe so foolish. Plus, I like his mustache. CREDITS: ADS: Tony Davidson, Kim Papworth, Chris Groom, Sean Thompson; PHOTOGRAPHER: Jan Velicky; CWS: Davidson, Papworth, Groom, Thompson

CLIENT: GEORGE PATTERSON Y&R, MELBOURNE, www.gpyr.com.au PREMISE: Hundreds of men in robes star in a colossal-sized ad for Carlton draught beer. TRUTH: Epic-sized ads are silly. WEINER’S TAKE: If you’re going to do a spoof, nail it on the head so hard that it gives everyone amnesia for the ads you’re spoofing. This spot does that and best of all it’s for a crappy little beer from Australia that nobody’s heard of. Also, best use of effects this year because you don’t notice them. CREDITS: CD: James McGrath; AD: Grant Rutherford; CW: Ant Keogh; DIRECTOR: Paul Middleditch; PRODUCERS: Pip Heming, Peter Masterton; EDITOR: Peter Whitmore

CLIENT: ESPN, “MUSICAL CHAIRS” AGENCY: WIEDEN + KENNEDY, London, www.wk.com PREMISE: Lebron “King” James works at ESPN. He gets to his cubicle and finds his chair missing. He asks his colleague in the cubicle next to him if he's seen it. His colleague, Sportscenter anchorperson Scott Van Pelt, claims he hasn’t seen it. But Scott’s sitting comfortably on a giant gold throne. TRUTH: Colleagues are evil liars who love to steal your chair. WEINER’S TAKE: A simple little insight, achieved wiht a lovely tone. The only Lebron spot that didn’t take the simple route and turn him into a superhero, or a wonder stud, or put him opposite some talking doll. I’m from Cleveland so normally I don't want to see Lebron humbled in this way, but as long as it’s not in a playoff series it can get my laugh. CREDITS: CDS: Todd Waterbury, Kevin Proudfoot; ACDS: Paul Renner, Derek Barnes; AD: Stuart Jennings; CW: Brant Mau; DIRECTOR: David Shane; PRODUCER: Jesse Wann; PRODUCTION: Gary Krieg, Hungry Man

CLIENT: COMBOS, “HEART TO HEART” AGENCY: TBWA/CHIAT/DAY, NY, www.tbwachiat.com PREMISE: Combos are horrible snack food. They are processed cheese cremmed inside a pretzel. They taste like good barf and are probably about that good for you. In short, “Combos are what your mom would feed you if your mom were a man.” TRUTH: No mom in her right mind would serve junk food like this to her kids. WEINER’S TAKE: A sensational stragegy. The spots must have written themselves. The truth cracks me up. Not the man in the drag, or the moments in this campaign, but the truth of the stragegy, and that’s why it’s so good. It knows it. CREDITS: CDS: Gerry Graf, Ian Reichenthal, Scott Vitrone; AD: Jeff Anderson; CW/WRITER: Isaac Silverglate; PRODUCERS: Lora Schulson, Tony Cantale; PRODUCTION: Moxie Pictures; DIRECTOR : Martin Granger; DP: Jeff Stonehouse; EDITORS: Tom Scherma, Cosmo Street

CLIENT: ROBERT/BOISEN & LIKE-MINDED, Copenhagen, www.rblm.dk PREMISE: A man leaves his monotonous office job a little early to the applause of every one of his fellow colleagues. TRUTH: When you spend less money on furniture you can spend less time at work. WEINER’S TAKE: Not funny in the least, but I was tiring out here. Still, I like the simplicity of the strategy and I look funny when I try to sing along to the spot’s spiritual soundtrack. CREDITS: AD: Michael Robert; DIRECTOR: Sebastian Strasser; CW: Morten Kjaer

CLIENT: BBDO NY, www.bbdo.com PREMISE: A caveman fails to deliver an important stick via a pterodactyl. His boss fires him for not using Fedex. But fedex doesn’t exist yet. The boss doesn’t care, he’s still fired. TRUTH: Bosses are heartless. Always have been, always will be. Don’t screw up. WEINER’S TAKE: Work is unfair. It’s cruel. It’s punishing. It robs us of our humanity. But it’s necessary. We need to feed ourselves, our families. Bosses don’t want to hear a bunch of excuses, they just want the job done. In addition to all these truths, there is a brontosaurus in this spot (actually, an apatosaurus), the aforementioned pterodactyl, and also two cavemen who talk with such historical accuarcy that I didn’t even need the spot subtitled. CREDITS: CDS: Eric Silver, Jim Le Maitre, Jonathan Mackcler CW: Le Maitre; AD: Mackler; DIRECTORS: Traktor, Partizan, EDITORS: Gavin Cutler, MacKenzie Cutler; DP: Tim Maurice-Jones; SOUND DESIGNERS: Marc Healy, Kim Christensen; ANIMATION: Framestore, NY

CLIENT: VIAGRA (CA), “OFFICE” AGENCY: TAXI, www.taxi.ca PREMISE: Some workers are enjoying a coffee break and asking about each other’s personal lives. One of them notices his colleague looks tired and asks if he’s been working late. But he hasn’t. He’s just been f*&king his wife a lot. TRUTH: If older men took Viagra they’d be doing it a lot more. CLAY’S TAKE: Ingenious. It’s fun to talk about sex with coworkers, but sometimes they share a bit too much information. (Yes, I mean you, Rob.) Luckily, the too much information is censored by a little blue pill. CREDITS: CDS: Zak Mroueh, Lance MArtin; AD: Ronsmrczek; CW: Irfan Khan; DIRECTOR: Joachim Back; PRODUCERS: Gigi Realini, Link York, Jennifer Mete; EDITOR: Mick Griffin; SPECIAL EFFECTS, ANIMATION: Flashcut Editing; MUSIC: The Eggplant