On a recent trip to the
Pacific Northwest,
I paid a visit to
Terry Marks, founder
of tmarks Design in
Seattle. I was there to
discuss his work,
but our conversations
crossed many topics,
from class and social
issues to filmmaking,
acting, and growing up.
Marks doesn’t
really avoid the subject
of work, his interests are
simply broad—and he
has a lot to say.
EMERALD CITY GRAPHICS “This identity suite is recent and I'm still formulating how I feel about it, but I think it's a win. We tried to craft every point of contact they have with clients that we could. This is one where we have to walk the tightrope of doing something we think is completely appropriate and worthy of the client, but also knowing the audience is our peers. Thankfully, one of the great gifts of getting older is not caring about things that don't really matter much.”
FAT KID
Marks’ mom Jeanne was born in Japan, the daughter
of two Korean parents forced to live and work in
Japan during some very dark years. His dad Gene was
an American-born “euro-mutt,” son of parents whose
ancestry included Scots, Finns, Germans, and French.
His father worked for the American Red Cross for
nearly four decades, serving all branches of the U.S.
military. Born Feb. 24, 1965, in the village of Moses
Lake, Wash., on Larsen A.F.B., Marks was the youngest
of three children. Before his first birthday, his family
was posted to Hawaii where they remained until
Terry turned four. He moved around—a lot.
As a child, Terry was fat. He weighed 86 pounds in
the first grade and kids made fun of him. “Hey, you!
Fat Chinese kid!” they’d shout at him. When asked
what made him fat, Marks replies, “Food. I missed
my dad who was away a lot for nearly two consecutive
years in Vietnam and Korea. I ate for solace, I guess.”
He took up football in the second grade, demonstrating
an early penchant for finding solutions and sticking
to a plan. He would play for 16 consecutive years.
After living in Sacramento, Calif., and Denver, the
peripatetic Marks family were off to Yokota, Japan, in
1975, where young Terry enrolled in elementary school
on the U.S. military base and learned a bit of Japanese
along the way. The family remained there four
years until the Red Cross sent them back to the States.
Marks loved Japan and hated to go.
LUTHERAN FOOTBALL
After Japan, the family settled in Puyallup (pew-all-up),
Wash. Marks entered Aylen Junior High (“Yes,
it was as bad as it sounds”), then Puyallup High. His
first big decision came with college: He chose a well-regarded
school nearby, Pacific Lutheran University
(PLU) in Tacoma. “They had a football team
that I knew I could play for,” Marks says. At PLU, he
developed other interests besides football, however.
He wrote a college newspaper column, “Slip ’o the
Tongue.” His first article was about growing up fat and
an outsider. The dubious—and envious—editor was
swamped with letters from other students (OK, five,
but any mail was rare), so she offered Marks a column.
Marks learned early how to work an audience.
And enjoy one, too. He took up theater. His counselors
advised him to major in communications or public
relations. So he studied both, along with art. “But then I swapped out of a sculpture class into an upper level design course. My professor recommended me for an internship at a small
local design firm called Stone McLaren, even though I didn’t know
a thing about design. The owners, a husband and wife, offered me
a full-time job before I graduated.”
So his career in design began as a happy accident—he sort of
stumbled into the field. But design appealed to him: “It was a
mother lode of jargon and terminology, the kind of stuff I like.”
Aptitude tests at the time suggested a career on stage or street performing
—design provided some creative relief and allowed him to
perform for others.
Soon, he grew restless at Stone McClaren. He quit and went
to work for the Tacoma Chamber of Commerce where he became
Tacoma’s “King of Two-Color” while promoting the rich business
climate of the town. After a few years, he abdicated his throne,
setting his sights on that magical place of Space Needles, dahlias,
coffee beans, and the smell of fish—Seattle.
TOP: WINEGLASS CELLARS “This is one of those great projects that seems like a minor dream come true. Not only did we solve things for them and do work we love, but we also got to redesign their logo. They’re great people who do great things with grapes.”
All captions narrated by Terry Marks.