WWW.ODOPOD.COM
“The basic idea was to create a site that refl ected the environment of our studio and embody the kind of innovation we strive for,” explains Tim Barber of odopod. “The looseness of the drawing system and simplicity of the interaction design are signatures of odopod.” A similar aesthetic and functionality are apparent in odopod’s other award-winning sites for Nike Tiempo, Red Bull Copilot, and Spike TV. And like the odopod site, all seek to involve the visitor in innovative ways.

Barber says, though, that the most exciting aspect of the site is not apparent to most visitors. “The odopod site is a technical innovation. It is both a site and a publishing system. In the upper right hand corner is a login. If you have access, you can login to the site and change the layout and content of any page. Logging in switches the site from a display mechanism to a design and publishing tool. The innovation is that this all happens within the same Flash file.
Melea Britt Alexander

Odopod
INTERACTIVE CREATIVES: Tim Barber, David Bliss, Jacquie Moss
COPYWRITERS: Josh Lowman, Barber
ART DIRECTOR: Curtis Nishimura
PROGRAMMER: Steve Mason
PRODUCER: Kris Smith
DESIGN SUPPORT: Alexandre Macedo
CONTACT: www.odopod.com