WWW.METHOD.COM/NIKE _ AIRMAX
The design of this website, according to site developer Manny Tan of Method Inc., involved extensive exploration of 3D forms in a 2D environment. “Finding interesting ways to work with the concept of air,” says design director Robert Murdock, “was most enjoyable. We had fun experimenting with the various metaphors such as glass containers and floating motion to evoke the feeling of air in a subtle way.” Many of these ideas made it into the final piece.

Promoting a series of shoes with such a legacy presented a certain challenge, but that very legacy is what Murdock found most inspiring. “We didn’t want the design and elements you interact with to overpower the shoes and their story,” he says. “I think this led us to take a fairly restrained approach to the design.” Tan found the shoes’ history compelling as well. The notion of each shoe being a precious commodity, something that has been preserved (in a glass case) over time and finally made available to the viewing public, like in an art gallery, he says, fueled his creative engine. “We strive to keep interaction design intuitive and playful,” says Murdock. “I think that comes through in this project.”
Romy Ashby

Method Inc.
DESIGN DIRECTOR: Robert Murdock
ART DIRECTOR: Cody Cupper (Nike)
CREATIVE DIRECTOR: David Odusanya (Nike)
DESIGN TECHNOLOGIST: Manny Tan
DESIGNER: Baykal Askar
WRITING DIRECTOR: Cory Hansen (Nike)
COPYWRITER: Willow Casella (Nike)
PRODUCTION DIRECTOR: Liz Christensen (Nike)
CLIENT: Nike
CONTACT: www.method.com