WWW.MOMA.ORG/EXHIBITIONS/2005/REDON/
“We excitedly responded to a request for proposal from the Museum of Modern Art (MoMA) to design the website for its exhibition on French artist Odilon Redon—and we were fortunate enough to have been chosen,” says art director and Behavior Design partner Ralph Lucci. “As a symbolist and contemporary to the impressionists, Redon was an innovator in his own right. We enjoyed both the subject matter and his avantgarde perspective. Our appreciation for his imaginative work grew each day and continued to be an inspiration long after the exhibition.”

After deciding upon the creative framework of the site, the greatest challenge arose, Lucci says, in “how to properly present the work, including the long, narrative captions within an interface that promoted exploration of the influential themes and corollaries. The noirs demanded that viewers immerse themselves within the realm of the fantastical,” he adds, “so thematic groupings were co-established with the curators that represented re-occurring motifs. The ideas of monsters and myths and metamorphosis stirred from the darkest depths of the imagination set the stage for a self-exploratory interface.”

The final product pleased the client tremendously. “They formally expressed how pleased they were with the results (and with the entire experience of working with us), says Lucci, “and labeled the site a very nice complement to the exhibition.”
Dana Rouse

Behavior Design
ART DIRECTOR: Ralph Lucci
DESIGN TECHNOLOGIST: Daniel Hovey
PROJECT MANAGER: Christy Goldfeder
ACCOUNT MANAGER: Mimi Young
CLIENT: MoMA
CONTACT: www.behaviordesign.com