WWW.BOOSTMOBILESTREETBALL.COM
Much like professional wrestlers, streetball players are often known for
their antics as much as their athletic talent. “Most basketball players
have overbearing personalities,” says Todd Purgason, creative director at
JUXT Interactive in Newport Beach, Calif. “The games are about how
you diss another player more than the moves.”
With this in mind, the designers used these in-your-face basketball
stars as the driving force for www.boostmobilestreetball.
com. The site lets fans stay up-to-date on the And 1 Mix Tape
Tour, a traveling streetball game sponsored by Boost Mobile. It
also captures the spirit of streetball perfectly, with actual players
soaring across the site and ducking down from behind the Boost
Mobile logo to shoot missiles.
The design is dynamic, colorful, and textured, just like the
players themselves. Users can watch videos of their favorite stars
or get the latest game stats. “The players really dug it,” Purgason
says. “A lot of these guys are showmen. This is an opportunity
for them to show off.” And that showboating is what makes the
game—and site—so entertaining.
Michelle Taute
JUXT Interactive
EXECUTIVE CREATIVE DIRECTOR: Todd Purgason
ART DIRECTOR: Jorge Calleja
DESIGNER: Adrian Luna
WEB DEVELOPERS: Eric Lim, Khanh Nguyen
PROJECT MANAGER: Greg Wilson
PRODUCTION COMPANY: Blue Metal
EXECUTIVE PRODUCER: Steve Wages
CLIENT: Boost Mobile
CONTACT: www.juxtinteractive.com
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