WWW.RONBERGPHOTO.COM
Ron Berg has an offbeat sense of humor, so when it came time to update his website, the photographer wanted to let his personality show through. “Oftentimes, I think people’s sites in this industry look the same or have the same tonality,” says Karen Knecht, creative director of konnectDesign in Santa Monica, Calif. “The idea was to do something different and a little shocking.”

The site hinges around a block of off-the-cuff, first-person text on the home page that lets Ron show off his persona. Todd Eaton of Mojo Studios in Portland, Ore., decided it would be appropriate to have the copy double as the site’s navigation.

Besides an invitation to look at “the pretty pictures,” viewers can jump in on the fun as they read statements like: “Think the site sucks, click you. Think the site rocks, click, click, click.” Choose the former and you’ll get laughed at and called a loser. The latter rustles up a cheering crowd. Last, but certainly not least, Berg’s gorgeous photos are grouped into blocks of 17 images, easily navigated by rolling over the numbers. Knecht worked hard on the edit to show off Berg’s range of work, as well as his unique style— a one-two punch that sets him apart from stock agencies. “It exceeded my expectations,” Berg says of the site.
Michelle Taute

konnectDesign
CREATIVE DIRECTORS: Karen Knecht, Todd Eaton (Mojo Studios)
DESIGNER, PROGRAMMER: Eaton
CLIENT: Ron Berg Photography
CONTACT: www.konnectdesign.com, www.mojostudios.com