WWW.CONTINENTALMIDTOWN.COM
“The Continental is the place to be right now in Philly,” says 160over90’s associate creative director Jim Walls. “You walk in and you’re just immersed in its super-fab world, and immediately you think, ‘I’m in.’ You go there to be spotted. The inside is tall and grand, and the open-air rooftop lounge has its endless ceiling, and they’re both smacking you across the face with grande lux-itude. Stephen Starr operates 13 over-the-top restaurants in Philly, and this one relishes the fact that it has an edgier appeal. So it had to be different,” he says, speaking of the website design. “Easy on the eyes and smooth going down, like a good shot of Patrón.” Walls admits that researching the drink menu was his favorite part of the job.

When asked if he could describe the concept for the website as a piece of art, Walls says in good humor, “What if Hugh Hefner commissioned Norman Rockwell for a portrait and inadvertently got him hooked on jet-setting? Norm would spend afternoons holed up in a corner spot in the lounge of the Continental, and today we’d know him as the guy who painted busty stripe-shirted girls shaking martinis instead of soda jerks, puppies, and boy scouts. And this would be his website.”
Dana Rouse

160over90
CREATIVE DIRECTOR: Darryl Cilli
ASSOCIATE CREATIVE DIRECTOR: Jim Walls
DESIGNER: Giacomo Cimine
COPYWRITER: Brendan Quinn
DEVELOPER: Ryan Blain
CLIENT: Stephen Starr Restaurants
CONTACT: www.160over90.com