WWW.REDBULLCOPILOT.COM
Odopod’s design hallmark might be “interactivity”; they break down the barriers that separate the audience/viewer and the actor/agent on the sites they develop. “Our goal for the Red Bull Copilot series has always been to take the audience off the sidelines and involve them in the action with elite athletes. This one is a story of man vs. mountain, featuring world champion downhill skier Daron Rahlves in action at Mammoth Mountain, Calif. Users try to hold it together (and rock out) as they hurtle toward the finish line at speeds of over 75 mph. To enhance the experience, they get to switch between multiple camera angles, audio tracks, and data feeds,” explains Tim Barber of odopod.

“The big challenge with every Copilot is simply getting it done. It involves a big live-action shoot. In this case it was at the top of a 10,000-foot mountain,” says Barber. “Our client at Red Bull is an excellent partner for this sort of very complex production. We’ve completed three episodes of Copilot working with him now. He understands that there is quite a lot of trial and error involved in the creation of a site like this, and that understanding makes the entire thing possible.”
Melea Britt Alexander

odopod
INTERACTIVE CREATIVES: Tim Barber, David Bliss, Jacquie Moss
COPYWRITER: Barber
ART DIRECTORS: Michael Cobra, Ammon Haggerty
PROGRAMMERS: Haggerty, Michelangelo Capraro, Steve Mason
TECHNICAL DIRECTOR: Bliss
PRODUCERS: Kevin Townsend, Rebecca Hill, Sumesh Thakur
DIRECTOR: Townsend
CLIENT: Red Bull
CONTACT: www.odopod.com