WWW.ONEILL.COM
“I grew up here in South Orange County where my family also owned a
beach house,” says 2Advanced Studios creative director Shane Mielke.
“So surfing, bodyboarding, and the beach lifestyle have always been a part
of my mentality.” When the marketing team at O’Neill handed Mielke’s
design crew a “no buttons” requirement for this website, he made it a personal
goal to come up with a unique navigation metaphor for the whole
site, while creating lots of fun animations throughout.
“The design of the pages in the website was shared between
several of us, so my individual personality really came through
while animating all of the Flash,” he says, having taken a lighthearted
approach to his Flash animation.
O’Neill came away with exactly what they’d hoped for and
then some. “We wanted a single website that offered an engaging
experience and centralized product content to our customers
worldwide,” says Bret Muhlitner, O’Neill’s director of marketing.
“2Advanced Studios not only delivered on these goals, they substantially
bolstered our online market presence. The added interactive
features and an innovative design went beyond our overall
expectations.”
Romy Ashby
2Advanced Studios
CREATIVE DIRECTOR: Shane Mielke
DEVELOPERS: Kevan Norr, Sonny Kotler
CLIENT: O’Neill
CONTACT: www.2advancedstudios.com