WWW.GEEBEAUTY.COM
“The site is approachable but sophisticated,” says senior designer Lisa Greenberg, who describes the design as having just enough whimsy mixed with a load of style, a unique voice, and beautiful photography. Taking the Gee girls—a mother and her two daughters, the store founders—as the inspiring force behind it, the crew put much of themselves into the project as well. “The personality that comes through the site is a combination of all of us who worked on it,” she says. “We find the voice, fit the style, and the rest reflects our love of detail, simplicity, and style.”

Celene Gee (one of the daughters) was pleased. “We truly feel that the aesthetic of the website really reflects our vision and beauty concept,” she says, and for some of that she has “Stella” to thank. “I discovered that my inner voice was a woman on the wrong side of 50 named Stella,” says writer Trevor Schoenfeld. “She tells it like it is. Spas will promise you everything, from agedefying beauty, to rejuvenation, to the power of invisibility. To stand out, we used playful names for the products and services and ‘tough-love’ copy. Gee Beauty can emphasize your God-given assets—not turn you into Gisele Bundchen.”
Dana Rouse

Gee Jeffery & Partners Advertising
SENIOR DESIGNER: Lisa Greenberg
DESIGNER: Chris Duchaine
COPYWRITER: Trevor Schoenfeld
INTERACTIVE DESIGNER: Nicole Milette
INTERACTIVE DEVELOPERS: Stan Nikipierowicz, David Neumann
ILLUSTRATOR: Duchaine
CLIENT: Gee Beauty
CONTACT: www.gjpadvertising.com