WWW.BOMBAYSAPPHIRE.COM
“We have various audiences,” says CollectiveLab creative director Marko Bon, “from the ‘brand evangelists’ of whom there are many for Sapphire, to the design community with which Sapphire is deeply involved, to the casual surfer who knows nothing about what makes Sapphire distinct from other liquors.”

For this design, he explains, “we wanted to do something much more esoteric, more dreamlike and strange, almost spooky. We were really jazzed about the Psyops work in their TV spot. We wanted to pick up on that spirit and expand on it,” he says.

“Honestly,” Bon admits, “we enjoyed learning about and sampling all the amazing drinks you can make with the product. We were all surprised by its versatility. It mixes like a vodka, but has more flavors than a vodka, so fruits and garnishes pick up on these subtleties and can make for some spectacular drinks.”

All of their tasting led the team to propose a video shoot. “We filmed their brand ambassador and master mixologist in London,” Bon says. “Getting approval for that shoot, working with the London- based crew, and making this seemingly small bit of interactivity a reality was an excellent experience.”
Romy Ashby

CollectiveLab
CREATIVE DIRECTOR: Marko Bon
ART DIRECTORS: Paul Bazay, Dael Wasylenka
DEVELOPER: Richard Brown
PROJECT MANAGER: Julianne Casper
ACCOUNT DIRECTOR: Harris Damashek
CLIENT: Bacardi Global Brands
CONTACT: www.collectivelab.com