www.usanetwork.com
In collaboration with Minneapolis ad agency mono, Hello Design was charged with rebranding the 28-year-old cable staple USA Network. They found that USA’s slate of original programming—shows like Monk and The 4400—featured exceptionally memorable performances by groups of compelling actors, so Hello and mono focused USA’s identity on those quirky characters. The tagline? Characters Welcome.
Alissa Walker

Hello Design
CREATIVE DIRECTORS: David Lai, Hiro Niwa
DESIGN DIRECTOR: Nikolai Cornell
DESIGNERS: Casey Sheehan, Midori Yamanaka
PROJECT LEAD: George Lee
TECHNICAL LEAD: Hugo Zhu
FLASH PROGRAMMER: Jason Taylor
INTERN: Harald Koebler
CLIENT: USA Network
CONTACT: www.hellodesign.com