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Design is a small planet, often self-referential, with well-worn paths for
exposition, criticism and analysis. When we contemplated devoting an
issue to self-promotion, we were acutely aware of certain tropes. The
usual way of portraying self-promotion by designers would be to focus
on the projects they use to market themselves and their firms—the
postcards, the tchotchkes, the e-newsletters, etc. But we decided right
away this issue would not be about that stuff.
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Judges' Picks from STEP inside design's Best of Web Design 2006 annual. Sept/Oct 2006
Best of Web Design 2006: Judges' Pick
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www.usanetwork.com
In collaboration with Minneapolis ad agency mono, Hello Design was
charged with rebranding the 28-year-old cable staple USA Network.
They found that USA’s slate of original programming—shows like Monk
and The 4400—featured exceptionally memorable performances by
groups of compelling actors, so Hello and mono focused USA’s identity on
those quirky characters. The tagline? Characters Welcome.
Alissa Walker
Hello Design
CREATIVE DIRECTORS: David Lai, Hiro Niwa
DESIGN DIRECTOR: Nikolai Cornell
DESIGNERS: Casey Sheehan, Midori Yamanaka
PROJECT LEAD: George Lee
TECHNICAL LEAD: Hugo Zhu
FLASH PROGRAMMER: Jason Taylor
INTERN: Harald Koebler
CLIENT: USA Network
CONTACT: www.hellodesign.com |
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WEB-EXCLUSIVE CONTENT!
